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AFA In The Media

Media Mentions

Aegis Financial Advisory is regularly quoted in the media and has appeared in publications such as the Wall Street Journal, The Chicago Tribune, Smart Money and U.S. News and World Report

Withdraw, Don’t Retreat

Tuesday, 15 November 2011 22:53 Written by aegis 0 Comments

November 2011 | Eric Rasmussen, Financial Advisor Magazine

Financial advisors discuss their strategies for retirement withdrawals in an era where every day in the markets is a new roll of the die.

Read more ...

How to Rest Easy in a Crazy Market

Tuesday, 15 November 2011 06:40 Written by aegis 0 Comments

November 7, 2011 | Michael Pollock, The Wall Street Journal

October’s surge helped many mutual funds bounce back

It was also a vivid reminder of what has become a fact of life for stock investors: It’s crazy out there. And it seems to be getting crazier all the time.

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Winning Over Gen Y

Saturday, 01 October 2011 01:04 Written by aegis 0 Comments

October 1, 2011 | Katie Kuehner-Hebert, Financial Planning

With a little creativity, planners are attracting clients who may stay with them for life.

The Generation Y crowd in their late twenties and early thirties may not have much cash to spare on services or big nest eggs to invest. Still, some planners are proving that it’s possible to attract clients at the beginning of their careers. The key is reaching them through their preferred venues – email, text, online videos, Facebook and Twitter – and spelling out how planning advice today can help them grow their wealth much faster.

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Gen Y’s $2 Million Retirement Price Tag

Thursday, 15 September 2011 00:58 Written by aegis 0 Comments

September 15, 2011 | Emily Brandon, U.S. News and World Report/Money and Retirement Section

Twentysomethings will need to save much more than their parents did for retirement

Retirement won’t be impossible for Generations X and Y, but they will need to save considerably more than the baby boomers to make up for less employer and government help. Fewer young people have access to generous retirement benefits, including traditional pensions and retiree health insurance. And anyone born in 1960 or later must wait an extra year, until age 67, to claim the full amount of Social Security they are entitled to. Those who claim at the same age their parents did will get less. Here are some ways 20- and 30-somethings can get on track to retire comfortably.

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How to Tap Your Nest Egg In a Wild Market

Monday, 15 August 2011 03:32 Written by aegis 0 Comments

August 15, 2011 | Catey Hill, Smart Money

This past week’s historic market gyrations have most investors worried, but none more so than retirees, who have a fixed pot that has to last as long as they do. And when the markets change dramatically, advisers say, so do the rules for turning a nest egg into income.

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About Our Logo

The logo for the firm is based on the image of the Aegis from Greek mythology. The Aegis was the shield of Zeus, fashioned for him by Hephaestus. The word aegis has entered modern English to mean protection or security.

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Aegis Financial Advisory, LLC

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3333 Bowers Avenue, Suite 130
Santa Clara, CA 95054
(P/F) (408) 689-8211
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Client-Centered Planning for Life

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In Oregon
4500 Kruse Way, Suite 100
Lake Oswego, OR 97035 [map]
503.290.1089
Send An Email

In California
3333 Bowers Ave, Suite 130
Santa Clara, CA 95054 [map]
408.689.8211
Send An Email

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What is Fee-Only?

A fee-only advisor is someone who is compensated solely by the client with neither the advisor nor any related party receiving compensation that is contingent on the purchase or sale of a financial product. As a result, fee-only advisors avoid the conflicts of interest which could arise if they received compensation for the products and services they recommend. Simply put, fee-only advisors work solely for their clients and only make recommendations that are in their client's best interests.

A fee-only approach contrasts with the typical brokerage firm compensation structure which relies on commissions and transaction-related fees. Essentially, these firms receive 3rd party compensation for selling investment and insurance related products. Recently, some firms have begun using the term "fee-based" to try to distance themselves from the conflicts inherent in a commission model. Unlike fee-only advisors who never receive commissions or 3rd party compensation of any kind, fee-based advisors continue to receive 3rd party compensation in addition to receiving some fees directly from clients.

We do not believe that either a pure commission or a hybrid compensation model is capable of delivering unbiased advice to clients. We therefore adhere to a fee-only approach and believe it is the best way to ensure that we carry out our duty of undivided loyalty to our clients. Our membership in NAPFA, the national trade organization of fee-only financial advisors, is further evidence of our commitment to the fiduciary standard of care.

About Our Logo

The logo for the firm is based on the image of the Aegis from Greek mythology. The Aegis was the shield of Zeus, fashioned for him by Hephaestus. The word aegis has entered modern English to mean protection or security.

Our goal is to be a trusted advisor, guide and educator for our clients as they endeavor to realize their most cherished life goals and objectives. We always place client’s interests first and work hard to ensure that the recommendations we make truly reflect their core goals and personal values. We also endeavor to be a strong advocate for our clients and guide them successfully through the many life transitions we all experience.

Given our client-centric focus and commitment to placing client’s interests first, we believe the Aegis is a fitting symbol and this is the reason it comprises the central element of the logo for the firm.