Aegis Financial Advisory | Fee-Only Financial Planning
Client-Centered Planning for Life
19925 Stevens Creek Blvd.
Cupertino, CA 95014
5200 SW Meadows Road
Lake Oswego, OR 97035
About the CFP Logo
A fee-only advisor is someone who is compensated solely by the client with neither the advisor nor any related party receiving compensation that is contingent on the purchase or sale of a financial product. As a result, fee-only advisors avoid the conflicts of interest which could arise if they received compensation for the products and services they recommend. Simply put, fee-only advisors work solely for their clients and only make recommendations that are in their client’s best interests.
A fee-only approach contrasts with the typical brokerage firm compensation structure which relies on commissions and transaction-related fees. Essentially, these firms receive 3rd party compensation for selling investment and insurance related products. Recently, some firms have begun using the term “fee-based” to try to distance themselves from the conflicts inherent in a commission model. Unlike fee-only advisors who never receive commissions or 3rd party compensation of any kind, fee-based advisors continue to receive 3rd party compensation in addition to receiving some fees directly from clients.
We do not believe that either a pure commission or a hybrid compensation model is capable of delivering unbiased advice to clients. We therefore adhere to a fee-only approach and believe it is the best way to ensure that we carry out our duty of undivided loyalty to our clients. Our membership in NAPFA, the national trade organization of fee-only financial advisors, is further evidence of our commitment to the fiduciary standard of care.
The logo for the firm is based on the image of the Aegis from Greek mythology. The Aegis was the shield of Zeus, fashioned for him by Hephaestus. The word aegis has entered modern English to mean protection or security.
Our goal is to be a trusted advisor, guide and educator for our clients as they endeavor to realize their most cherished life goals and objectives. We always place client’s interests first and work hard to ensure that the recommendations we make truly reflect their core goals and personal values. We also endeavor to be a strong advocate for our clients and guide them successfully through the many life transitions we all experience.
Given our client-centric focus and commitment to placing client’s interests first, we believe the Aegis is a fitting symbol and this is the reason it comprises the central element of the logo for the firm.